THE FANS WHO CRY ‘WOLFIE’
The power of social media and the influence content creators possess is exciting, inspiring…and very lucrative. As a relatively new phenomenon in marketing terms, the pace of social media evolution and the ability of content creators to connect with their fans in ways that more traditional marketing simply can’t, has not only transformed the fortunes of influencers, it has radically and permanently altered the marketing landscape.
Even when brands get social media right there’s still something impersonal about it. It’s a ‘brand’ or a ‘product’ talking to a person and, ultimately, they are presenting something they want people to buy. However you approach it, it’s not subtle and it can never be fully personalised. The era of celebrity endorsement, whilst still extremely powerful, is also subject to cynicism. Fans know this person is being paid and why. They really aren’t that stupid!
A MARKETING ‘JEM’
This is why influencers, like Jem Wolfie, are marketing gold. Her social media is about her. She has achieved ‘social media celebrity status’ just by being who she is and has amassed 1.8m dedicated followers on Instagram simply because people want to see her. That’s personal. This is person-to-person influence in motion and both Jem and her fans are connected on an emotional level, even though the form of their connection is virtual.
Jem’s passion for what she does, the acceleration of her fanbase and the loyalty she has built has made Jem a name for herself. But it has also attracted brands that recognise the power of her fan relationships. Her endorsement of brands, whilst very selective and true to her genuine beliefs, nets her a healthy income. The inclusion of products in her content is real, personal and natural, and that approach works for Jem and the brands she represents. But she also appreciates the need to remain impartial and not become a ‘marketing asset’ or ‘voice’ for brands to exploit her relationships, or compromise the loyalty, of her fans.
This is why Jem opened her account with OnlyFans.
‘I’ve gained fans because they like what I do, they like what they see and they appreciate my content. Of course, I’m happy to work with brands and include them in posts if it’s relevant to what I am doing, but I want to remain true to why I started doing this, and why fans connected with me in the first place.’
So as a new OnlyFans content creator, what attracted Jem to social media and what has OnlyFans brought to her already successful social media career?
‘I started posting content on social media, mainly Instagram, about 5 years ago as I wanted to share my passion for health, sports, fitness and modelling. I really enjoyed creating video and I genuinely wanted to inspire people to lead a fitter, healthier way of life. Not many people were using Instagram at that point but I saw its potential as a way of reaching out and sharing my passions with like-minded people.’
In a virtual world which also happens to be very visual, Jem’s combination of content, physique and obvious sex appeal won legions of fans, and fast. ‘I wanted to model underwear, swimwear, sportswear and all kind of things I’m passionate about, but I always drew the line at nudity. That was never on the cards for me and it never will be. It may work for others but I hope I’m an inspiration for influencers who can achieve great success without having to go against their instincts.’
From a standing start, Jem posted daily and listened to her fans and what they wanted. Her following grew organically, and getting the balance right between what fans wanted and what she set out to do was, and still is, key to her success.
‘The fans came because I listened and as long as their requests were acceptable to me, I gave them more of what they wanted. I think this is why I attract genuine fans as they understand what I do and how far I will go.’
After posting consistently Jem reached a key milestone. 100,000 fans. At this point, Jem realised there was a career in social media and the time had come to fulfil her potential. ‘I always believed I had potential to make a name for myself but it kind of hit me when I reached 100,000 fans. Then I knew I could make it a full-time job!’ she says.
THE PERFECT CONTENT COMBINATION
Hitting on a combination of video and images with regular and varied content spanning her passions, the fans kept flocking to Jem and as her profile grew, so did her earning potential.
‘I attract sponsorships and I do promotional content for a range of brands including gym apparel, beauty products and even record labels, but my content is still true to my origins and personal values. I believe that’s why I’ve retained fans and continue to grow.’
Having reached this point, Jem thought about her next step, and gravitated to OnlyFans as a way of enhancing the value for fans and the commercial value of her social media enterprise.
‘I love what I do, but being a content creator and influencer is my business too. I wanted to see how I could grow my income and, at the same time, look after my fans. I decided OnlyFans provided the perfect way to tick both boxes and after a few weeks, I was proved right.’
A SUCCESS OF SEISMIC PROPORTIONS
Just a month into her OnlyFans journey Jem already has over 10,000 subscribers, each paying a subscription of $9.99 (£7.75) per month. Incredibly, this means Jem’s earning potential is on track to generate a staggering $1,000,000 per year from subscriptions alone.
So, to say it is a success serves only to understate the situation and Jem is delighted.
‘My intention is to give exclusives to my fans who are prepared to pay a small subscription for it. I work hard on my content and I want to give something more than I do on my mainstream platforms. To give value to fans I have to make sure the quality is right and they will appreciate what I’m creating, so they feel it’s worth the money. It’s a two way thing so everyone ends up feeling happy.’
THE NAKED TRUTH
With Jem treating her fans to glimpses of her she maintains that full nudity and explicit content is a no-go for her.
‘I’ve made that clear from day one both on mainstream platforms and now to my OnlyFans subscribers. Of course, there are creators that are happy to do that and fans that want or may expect that. But that’s not what I’m about.
‘Being in Australia, I didn’t know a lot about OnlyFans but when I was looking for ways to build my income from content it came up top spot on Google. Their website is obviously not positioning OnlyFans as a platform for explicit or pornographic content and it didn’t occur to me. After I signed up I saw that there are people that go that route but that’s a personal choice. On Twitter there’s lots of people taking content to the wire but people don’t describe Twitter as a pornographic platform.’
As Jem insists, OnlyFans is for all creators and she is spreading the word of her success to fitness, beauty and makeup artists who she feels can make substantial incomes from their content.
‘When I see some comments about OnlyFans it saddens me because, sure some people use it and subscribe to it for that, but there are a growing number of mainstream influencers who create valuable content that fans and followers are happy to pay for. Personal trainers, makeup artists and other content creators I know are posting work outs and tutorials and having amazing success on OnlyFans. I hope others will follow and the perceptions some have of OnlyFans will be put into perspective.”
That said, Jem is not opposed to using OnlyFans to express her sexuality without judgement.
“Being a social media entrepreneur, influencer and content creator is empowering. Being a woman and expressing my sexuality is to be celebrated but subscribers have to accept that I draw the line.”
In conclusion, Jem offers words of encouragement to other content creators. Her meteoric rise from social media enthusiast to Instagram celebrity and OnlyFans advocate is indeed inspirational.
‘I think OnlyFans is a force for good and an incredible way to make an income from your content. The bottom line is if your content is good enough, people will be prepared to pay for it and if it’s not, they won’t. Just think about how you can add something to your content that builds on what you’re good at, see the value in it and create an account. Then see how you go!’
Unlock The Power Of Your Influence
Now’s the time to recognise you have influence and look at how to make it pay, so check out OnlyFans and see how much you could earn from your content today.